Remember the viral campaign “Paper Boat” launched on social media last summer? They became one of India’s brightest startups. The newbies were not the only ones who used social media to spread the word on the World Wide Web. Also, well-known companies such as Make My Trip and AirBnB, Nike, and Social awareness groups such as Deepika Padukone’s Live Love Laugh Foundation, made use of the power of Social Media. Social Media can be a huge boost to your business if used correctly.
Let’s see how works.
Digital Media is a great deal. You can make your brand more popular by using social media. We are adopting digital trends at a rapid pace due to the increase in internet usage in India. It is now essential to have a digital identity.
Use these Social Media Tips in your campaigns:
Post videos : Video engagement is very high. Digital videos could replace TV ads, according to some predictions. Keep this in mind: If you invest in videos, you will get real engagements on social networks. You can increase traffic by streaming live video, creating personal stories, vlogs, and engaging videos about your business.
Upload personal content: You can get more likes if your content and images are memorable, original, and speak to the brand’s story. People don’t like the boring, old-fashioned images of brands. Social media users are more likely to share original content and photos that relate to real life activities.
Focus more on Mobile. As we all know, Smart Phones gradually replace internet usage on desktops. Make sure your content is mobile-friendly. You should also create posts that are local and distribute them according to the appropriate format, time, and location. This will allow you to reach maximum people.
Make technology-driven posts: We are interested in Artificial Intelligence and love to discuss it. As machine culture is becoming more mainstream, it can be a great way to engage people on social media. You can increase traffic by creating posts about technology, innovation, and facts related to artificial intelligence. Technology can be grouped with health care, travel, education, and everyday activities such as using appliances and equipment at home. You can make your life easier and get more likes.
Hire a professional Managing Social Media for Business is different than posting to your personal account. If you feel you aren’t doing the job correctly, you should hire professionals. Professionals are familiar with the latest trends and can create strategies to address any issues that may arise. Professionals know how to increase engagement on your content, and can create stunning digital marketing posts. They are familiar with all major platforms so they can help you improve your online status. It is also possible to outsource digital media to agencies that specialize in this field.
Always be available: A potential customer may visit you at any time and ask for your business. It is a good idea to be available for your audience at all times, even if it is not during work hours. If you are unable to answer all questions on the spot, tell your visitors to wait. Once you are able to, then you can answer any questions. You can get recognition by having conversations with people who offer to help you use digital media. You can reply to all messages and comments. You can be thankful for their sharing of your posts. It will increase communication and your social media profile.
Use meaningful Hashtags Hashtags are very popular and can drive a lot of traffic back to your digital media accounts. It allows you to categorize posts and makes your content more visible to people searching for similar stories. You can also use it to find posts by your competitors. You can create engagement by using hashtags to connect with other brands and people who share your interests. Use hashtags that are relevant to your business can help you get a lot of traffic.
Let’s now see where these posts should be placed.
These are the most popular social media platforms:
Facebook – As you all know, Facebook is a top social networking site in the world. It also ranks high in India. This can make it a great platform for your business. Since the launch of Facebook, more people have joined it. Facebook allows you to create a business account or create a fan page. This is a great platform for businesses to reach a global audience.
Facebook Messenger – Also known as Messenger it allows text, voice, and video communication. You can use it to promote your brand or tell your customers about new developments in your company.
Google Plus – Although people were skeptical about its success in 2011, there are now more than 500,000,000 users of Google+. This platform allows you to easily connect with people who share similar interests. G+ has global reach. You can share images, text, and links via G+. It is a Google product and helps index the content on Google very quickly.
Twitter: This micro-blogging platform allows you to send 140 characters of messages. You can effectively advertise your business if you are able to be creative with words and know how to create catchy and unique content. Twitter allows you to interact, communicate with others, share information, and talk about the latest news. You can also target your audience by targeting your products to them. You can follow other people on Twitter and vice versa. You can share and like posts you find interesting, or retweet them.
LinkedIn – It’s a professional network where members can create their professional or business profiles. LinkedIn is the ideal platform to meet professionals in similar fields. You can view the profiles of professionals, which include their education, work experience, and business network. You can also create a professional network by creating countless registered users.
YouTube Founded in 2009 by three ex-Paypal employees, YouTube is one of the most popular platforms for video sharing. YouTube receives more than 1,000,000 visitors each month. YouTube video advertising allows you to upload your videos and reach the maximum number of potential clients.
WhatsApp Messenger – WhatsApp is an excellent platform for instant messaging. Your Tablet or Smart phone can be used to share text, images and voice clips. This is a great way to communicate with customers instantly. WhatsApp can be used to run your company’s advertising campaign.
Instagram – Instagram is a Social Networking Platform where you can upload pictures and videos. Instagram is a social network that allows you to edit photos using a variety of filters. This makes it a popular platform with millions of users. In 2010, Instagram was launched. Facebook purchased it in 2012. The number of Instagram users has increased at a rapid pace since then (because Instagram is linked with Facebook profiles). Instagram is known for its hashtags and can instantly make your content viral.
These platforms are free to join and you can start sharing your stories. You will reach your goal in no time. Now that you are familiar with the basics of Social Media and where to post it, you need to keep track of your progress and monitor your results. If you don’t get the traffic you want or the results you desire, you can either change your strategy or work harder.
Monitoring and managing Digital Media
It can be difficult to manage all of your Social Media accounts. Logging in and out is also a tedious task. Hootsuite can make managing multiple Twitter accounts easier. Tweetdeck is an excellent option.
* Hootsuite is one of the best ways to monitor what you post on social media. It allows you to check any activity that involves your company name or company. It will also show you the areas of interest.
* Tweet deck – If you use Twitter, this resource is essential. This tool will allow you to manage multiple Twitter accounts and organize mentions. Search any topic instantly to jump right into it.
Analyzing your social media insights:
These services can be used to analyze your social media data for business:
* HubSpot – This resource will allow you to track the progress of your social media efforts. This will give you all the details about your social media posts.
* Facebook Page Management: You must review the insights if you have a Facebook fanpage. This will allow you to monitor the traffic. It will allow you to see the most popular posts and where traffic is coming from. You can also interact with your audience directly by replying.
* Seesmic – This application is great for those who want to manage all their social media accounts from one resource. Seesmic can be used on a Smart Phone as well as your desktop.